ABOUT G I V E N C H Y

• Givenchy History:

Givenchy is a well-known luxury French brand that was founded back in 1952 by the designer Hubert de Givenchy. Givenchy offers haute couture clothing, accessories, perfumes, cosmetics and clothes. Givenchy founded men's line, "Gentleman Givenchy" in 1973. Throughout the 70s and 80s, the Givenchy brand expanded worldwide into many different areas.

• The Brand Transformation:

At first Givenchy was considered as an elegance brand with it elegant designs, which attracted mature segments to purchase their products. Recently, the brand has been transformed by Riccardo Tisci in 2005, when he was named the artistic director. Riccardo Tisci has conserved the elegance and the architectural lines of the brand, by influencing his style. As well as, Riccardo Tisci adds some dark and sensual romanticism touch by using flashy colors such as baby blue and red blood. Also Riccardo got inspiration in designing from wildlife specifically animals such as Sharks, Rottweiler dogs and Panthers and combined them with floral prints. His creative ideas and unique designs attracted youth segment strongly which turned the brand from mature customers to youths. The transformation done by Riccardo gives a great advantage to the   brand and rebuilds itself and name in the fashion industry. This link will take you to Givenchy official website, if you are willing to know more about the heritage of the brand but unfortunately, you can not shop through this website.

• Celebrity Endorsement:

Givenchy designs have been worn by a number of celebrities on red carpet occasions, including Rooney Mara at the 2012 Academy awards. Also responsible for working with Madonna designing her costumes for her Sticky & Sweet tour as well as the 2012 Super Bowl Halftime Show. As well as, young celebrities such as Justin Bieber, Rihanna, Kim Kardashian, Ciara and Kanye West.The best way to Shop for Givenchy, is to visit this website which would take you to luisaviaroma.com that offers online shopping services and it is one of the best shopping websites that provides the latest Givenchy collections.

Celebrities wearing Givenchy Rottweiler T-Shirt, from Left: Kanye West, Rihanna, Usher and Justin Bieber

• My Perception:

Givenchy is a really great and fashionable brand. Moreover, it offers a various designs and collections for its customers. The reason that makes me love this brand is their unique and trendy design which gives it a special print and illusion. For further information contact me at if you want to know about the leatest Givenchy collection or need my assist on which product to buy. 

PS: Please, do not forget to participate in this survey that i have created about Givenchy. By participating in my survey you will help me a lot and your responses is really important.